2011 - Present
Marketing department of the Fox International Channels’ pay television channels of: FOX and FOX Crime.
- Digital area: execution of digital process that responds to the established objectives in terms of reach, notoriety and digital performance. Also, development and monitorization of digital advertising campaigns using tools and defining the strategy that allows the brands to grow on their social weight. Development of several contests on our owned media to promote products and relate them to the brands.
- Brand campaigns: supporting the different actions of the marketing strategy that drives the brands to a growth of notoriety and reach. Direct relation with the creative agency to reach those objectives.
Also, coordination of OnAir productions and direct contact with vendors in order to execute off air events.
- Content marketing: supporting the editorial content for the social audience. Creation of both video and advertising creativities that seeds our owned media.
- Affiliate partners: direct relation with Canal Plus, Movistar, ONO, Orange TV... supporting mutual campaigns for both affiliate platform and the brand itself.
- Business area: search for strategic partners to develop special actions aiming brand awareness with low budget investment or by a swap path.